A few months back we had the pleasure to be hosted by Shirley Baumer, product manager at Monday (previously DaPulse), to chat about how they maintain a product with such high customer engagement. What we found out was amazing in its simplicity- they have a B2C attitude to a B2B product.
For those of you not familiar with Monday (previously dapulse), Monday created a product that helps people collaborate on projects, many different types of projects. The founders of Monday realized something important early on- people have common goals and challenges while collaborating with other people. Delivering a simple and intuitive tool for collaboration resulted in 70% non-tech, highly engaged customers.