The Retention Design blog
Here we share interviews, our latest newsletters and inspiring articles about Retention
We at Retention Design reviewed over 30 SaaS products and this is what we learned.
For example, putting a lot of effort into acquisition without closing the loop or locking access to your most important features.
A few months back we had the pleasure to be hosted by Shirley Baumer, product manager at Monday (previously DaPulse), to chat about how they maintain a product with such high customer engagement. What we found out was amazing in its simplicity- they have a B2C attitude to a B2B product.
What we love about designing for retention is the very real impact it has on the growth of a company. That’s why we were so excited to chat with Yoav Aziz, Yotpo’s head of growth. In the rate Yotpo is growing we just knew there was a lot more going on there than clever campaigns and good targeting, and boy were we right. So how did Yotpo almost tripled installations you ask? By removing the eggs from the cake-mix.
Lemonade has made quite a splash in the insurance biz, taking an old fashioned industry like insurance and completely re-imagining it by putting the customer in the center. So we were very happy to meet Gil Sadis, head of product at Lemonade, and talk about how they created an insurance product people love. Gil also threw in important tips for product makers.
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