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The Retention Design blog

Here we share interviews, our latest newsletters and inspiring articles about Retention

Illustration of a Potted Plant

How Yotpo Almost Tripled Installations by Removing the Eggs from the Cake-mix

What we love about designing for retention is the very real impact it has on the growth of a company. That’s why we were so excited to chat with Yoav Aziz, Yotpo’s head of growth. In the rate Yotpo is growing we just knew there was a lot more going on there than clever campaigns and good targeting, and boy were we right. So how did Yotpo almost tripled installations you ask? By removing the eggs from the cake-mix.

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How Lemonade is taking over insurance, one 3-second-claim at a time

Lemonade has made quite a splash in the insurance biz, taking an old fashioned industry like insurance and completely re-imagining it by putting the customer in the center. So we were very happy to meet Gil Sadis, head of product at Lemonade, and talk about how they created an insurance product people love. Gil also threw in important tips for product makers.

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