Our mission is to help you uncover hidden growth opportunities


Photo of Anna Axenov Shaus

Over the last 6 years, I worked with companies large and small, crafting user experiences for a variety of products and applications.

Prior to that, I spent 3 years at a small, highly prestigious governmental think-tank designed to help answer questions guiding strategic managerial decisions.

I hold a master’s degree in Innovation and Design management from Bezalel Academy and a proud alumna of the elite 8200 unit in IDF.

My after/before/during work activities include organizing the CreativeMornings Boston monthly events, mentoring hackathons and being an active member of the Israeli chapter of the XX+UX community for gender equality in the industry.  

Inna Kerzman

Photograph of Inna Kerzman

I am a multidisciplinary experience designer. Over the past 5 years, I worked with successful startups at the intersections of user experience and business analysis to create digital experiences that boost growth. 

I hold a bachelor’s degree in Industrial Engineering and a master’s degree in Industrial Design from the Technion.

My after/before/during work activities include speaking at various conferences and meetups about Retention and writing for our newsletter and blog.

3 women at a hackathon

Mentoring Hackathons

We are always happy to help motivated entrepreneurs and partner with various organizations for an intensive problem-solution search.

3 people in front of an accelerator entrance

Mentoring Accelerators

Giving real value to customers is crucial to any startup’s success. This is why we are alwyas there to answer any questions regarding UX, CX and Retention Design.  

3 women in front of a presentation

Speaking at events

We are very passionate about what we do, and happily share our vast knowledge through meetups and conferences. 

Want to get in touch? Let's Talk!

To contact Anna & Inna or their staff please use the following information:

Tel Aviv

Phone: +972 545 852 025
Email: hello@retentiondesign.com


Phone: +1 617 599 29 17
Email: hello@retentiondesign.com

Anna and Inna look at each other